Kim Antrobus · Creative marketing strategist & founder of Next Level Woman®, Southport
Be you. On purpose.
- Chief Mischief Maker
- Marketing Baddie
- Diagnosed ADHDer
- Working class girlie
- Professional singer
- Mum of four
And one of the loudest advocates for women who are done negotiating with their potential.
I take brilliant women who've been sitting on the sidelines of their own lives for far too long and pull them into the spotlight of their business and their life. Being talented isn't the problem. Owning it, showing it off and ditching the cringe around it? That's the work I do.
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My story
I was the understudy in my own life.
I spent far too much of my life pleasing other people and living a life built for them, while I sat on the sidelines.
I called myself a serial underachiever. Holding myself back. Sabotaging myself. Playing small. I pushed other people into the spotlight because I wasn't sure it was meant for me. I handed opportunities I wanted to women who weren't better than me, just way more confident, then cheered them on from the wings.
Why? It was familiar. It felt safe.
I grew up wanting to sing. My mum wanted me to be sensible and get a proper job. She was trying to protect me. To her, singing looked dreamy and risky: a fast track to earning nothing and a lot of people having an opinion about it. She couldn't see the business potential, because nobody had ever shown her what that looked like.
So I did the sensible thing. Over 18 years in law, as a paralegal across family law, litigation and business development. But the creative bit of me refused to be switched off. I kept writing, kept designing and kept singing, from the Prague Burlesque Festival to The Lowry, Kendal Calling and Preston Pride.
Then it dawned on me. I was stuck in a system that needed me to stay there. Conditioned, like generations of my family before me, to stay small, to not earn illogical sums of money, to not improve my life for me and my family, to not feel worthy of more.
Losing my mum reminded me that tomorrow isn't promised.
And I have never been one to conform. So I began the great undoing, and I took one brave step towards choosing me.
Whatever we are not changing, we are choosing.
Success and expansion ask us to become that Next Level Woman now. Not someday. It's time to claim the life you want, instead of settling for the one you got by default.
For context
Who I really am.
I'm a mum of four, a diagnosed ADHDer, probably also autistic, definitely perimenopausal, physically disabled, overweight, and I have a processing disorder that affects my speech.
Why am I telling you all that? Not so you can sell me a diet plan or a miracle cure. For context.
Speaking on stages is not easy for me. People assume it is because I do it well. But I have a full banquet of excuses raring to go to keep me on those sidelines, full of stage envy. I go anyway.
If I can do this, so can you.
Breaking the cycle
Be your own f*cking cheerleader.
My dream of being a singer wasn't supported. My daughter's is. She's building her career on stage, and I back her every step of the way, because I know now what I didn't know then. Creative work has real potential when you bring a business brain to it.
Women, and working class women especially, are taught that having faith in yourself is showing off. That saying out loud you're capable of something is getting ideas above your station. Dropping those shackles is the work.
Because no one is coming to save you. Business is hard as f*ck, and there will be days when nobody else believes in you. On those days you have to be the one cheering yourself on.
I've built something deeper than confidence. It's not a belief. It's a knowing. I've passed it on to my daughter. Now I want to pass it on to you.
How I got here
From stage envy to stages.
I retrained in marketing in 2023 and left employment in March 2025 to build Next Level Woman. For the first nine months or so I was rawdogging it, going all in on personal branding and visibility. Two things it turns out I'm bloody good at. Good enough to win a Flamingo Business Award.
Then the invitations started landing. Podcasts. Panels. Stages.
Something clicked. I had trained my entire life for this. Persuasion and presentation from law. Stage presence from years as a professional international singer and burlesque and cabaret performer. Business sense from seven years of running my own businesses.
And here's what I learnt along the way: attention is not demand. Getting seen is not the same as getting paid. So now I do both. The bold, standout brand, and the marketing behind it that turns attention into enquiries, sales and money in the bank.
I'm not here to help people be like me. I'm here to help you become more you, on purpose, and get chosen for it. LFG!
The proof
Flamingo Business Award Winner 2025
Trailblazer in Sales & Marketing. Less than a year after going it alone.
- Flamingo Business Award Winner 2025
- Best-Selling Collaborative Author
- Guest · Confessions of an ADHDer
- 18+ yrs in law
- CILEx Associate · LLB (Hons)
- MSc Organisational & Business Psychology (studying)
- Professional singer
- Mum of four
Real life, real business
Four kids. One business. Zero compromise on quality.
Let's be honest. Most of the women I see smashing it online don't have four kids hanging off their coat tails. I do. So I've had to get clever, with shortcuts that let me run every part of my business without dropping the quality I hold myself to.
- I run my business by voice note. Ideas, briefs, client notes, even my AI instructions. If I can say it on the school run, it gets done.
- I build my own websites and funnels in GoHighLevel, with automations doing the heavy lifting while I'm making the tea.
- I learn while I work. We all sign up for courses and never get the work done. I've devised my own low-cost way of absorbing what I learn and putting it to work, fast. It's my number one life hack, and I only share it inside The Brand Rebellion, my community coming soon.
- I use AI as a means to an end, not a business model. I'm not keen on AI replacing humans, and I'm very aware of what it costs the planet. Human skills still win. But for women like me who need extra support without the price tag, it levels the playing field.
There is no quick fix
So many women starting out in business pay the ADHD tax. You buy too many things, get overwhelmed, freeze, then wake up to the buying hangover: the day-after regret, the walk of shame past every course you never opened. Then comes the voice telling you you're incompetent and not good enough.
That's exactly where a lot of marketing wants you. Feeling shit enough to buy the next promise, the next shortcut, the next quick fix. I'm not playing that game. Success very rarely comes overnight for anyone. Small, realistic steps you can actually take will get you further than another shiny thing you can't afford.
My life principle: JAM
My wellbeing counts. So does my family. A diary packed with events is no badge of honour if my family and I pay for it.
That's what I want for you too. Your life back in your business. More time with the people you love, money that makes it worth it, and the joy back in what you do.
Feral, on purpose
Photos: Isabella Banks Photography @ Content Live 2026 for Amy Atkinson (Femtrepreneur)
How I help
Your business has levelled up. Your marketing hasn't. Let's fix that!
Standout brands. Bold AF ideas. Marketing with a rebellious edge.
Refine
Get clear on who you are, what you believe and what makes you a category of one.
Contain
Give it a brand and a business that make it easy to follow you, connect with you and buy from you.
Amplify
Get your thinking, work and value seen by the right people, at a pace you can live with.
YOU-centred personal branding
Reclamation, not reinvention. A brand built around your story, your voice and your values, so the right people feel it the second they land on you.
Content strategy
What to say, where to say it and what to turn the volume up on. A plan that fits your brain, your business and your life.
Creative marketing
F*ck the formula. Campaigns, launches and ideas people actually remember, because boredinary never booked anyone a client.
GHL sales pages & automations
Sales pages that sell, built straight into your GoHighLevel, with automations doing the heavy lifting while you get on with your day.
Speaking & stage presence
Keynotes, talks, panels and podcasts. What to say and how to own the room, from a woman who's been terrified on stage and walked out there anyway. Years of singing and performing taught me the rest.
Brand & marketing design
Banners for socials, websites, emails and Google posts. Business cards, roller banners, templates, carousels, slide decks and wordmark logos. If it needs to look like you and stop the scroll, I've got you.
Illustrated emblem logos aren't my thing, and I'll happily point you to someone brilliant who does them.
SEE HOW WE CAN WORK TOGETHERWhat I am building
Not famous. Effective. Chosen.
Next Level Woman exists for the women doing things differently. The ones building their own lane instead of borrowing someone else's. The ones who show up with a point of view, a personality and a presence that is entirely, undeniably theirs.
This is not about chasing stardom. I am not here to make you famous. I am here to make you effective and help you get chosen.
I'm here to change opinions on ego, arrogance and celebrating ourselves. To build a space for those who need a leg up: those with talent but no budget, those just starting out, those with important things to say. Together, we rise.
It's not about changing who you fundamentally are. It's about embodying the woman you already know you are, believing you're worthy of the opportunities you're about to claim, and showing up confidently and unfuckwithably (it's a word).
No one can find you if they don't know where you are.
What I stand for · my credibility code
Be you. On purpose.
Reclamation, not reinvention.
Free to be you. Free to choose you.
There is power in recognising who we are underneath the conditioning and choosing how we want to live and show up. We don't have to manufacture a more acceptable version of ourselves to earn a place in the room. I don't believe in performing to be popular. I believe in being who we are and sending out bat signals to the people on the same plane.
My mission
I want women to be free to be themselves and free to choose themselves. To recognise the conditioning, inherited rules and ceilings that have shaped their lives, and decide what they actually want to keep. To stop making themselves smaller and move towards the next stage of their lives and careers with more choice, confidence and room to grow.
I give a shit about the human doing the growing.
My vision
A world where women and girls choose themselves first and redefine what success looks like on their own terms. Where talent gets seen regardless of background, budget or postcode. Where the rooms, stages and platforms that shape careers are accessible, representative and built for the women who were told this wasn't for them.
Especially those women.
My values
Freedom & selfhood
We get to be who we are and choose what success looks like for us. Our background, our conditioning or somebody else's comfort should not set the ceiling.
Integrity & transparency
I tell the truth, own my mistakes and share what's worked and what I've learnt. No fake it till you make it. I never manufacture credibility.
Compassion & understanding
People are humans with complicated lives, hopes and histories. I want ambition that makes the world better, and people who build one another up.
Equity & opportunity
Talent is everywhere. Opportunity is not. I build for the working class woman with the biggest ideas and the smallest budget.
Joy & possibility
More of what makes us feel alive. Wealth, visibility and influence give us more choice and more capacity to do good. How we get there matters.
My standards
Values are what I believe. Standards are how I behave, every time. Hold me to them.
- Tell the truth. Own my shit. I'm transparent about mistakes and I won't blow smoke up your bum to make a sale.
- Give real value. You leave my work further forward, with more clarity, confidence or capacity to act. Meet me with effort and I'll meet yours.
- Realistic beats reckless. I invested a lot in my business before I was ready. I won't let you do the same. If something isn't right for where you are or what you can afford, I'll tell you.
- Remember the human. You are not a lead, a number or a £VALUE. You're a human who wants to better herself.
- Protect energy, respect boundaries. Mine and yours. Care does not mean unlimited access.
- Build people up. We fail forward together, and nobody's humiliation is anyone's stepping stone.
My rooms
Everyone who is not a bellend is welcome.
Ambitious action takers who care about others, celebrate each other's success and want to make the world a better place. You should be able to belong without performing, shrinking or playing status games.
What I won't tolerate:
- Unkindness and insincerity
- Gossiping, othering and cliques
- Tearing someone down to make yourself look bigger
Tell the truth. Build people up. Never forget the human.
Done sitting on the sidelines?
Ready to choose you?
Your people are already looking for someone who does what you do, the way you do it. Not a more palatable version of you. Not a you that's studied the competition and adjusted accordingly. Just you: fully expressed, completely clear on your value and utterly unbothered by anyone else's lane.
Let's make sure they can find you.
Not ready to talk yet? Take the Brand Personality Quiz and find out what makes your brand magnetic.
Background photos: Isabella Banks Photography @ Content Live 2026 for Amy Atkinson (Femtrepreneur)