you are brilliant.
You’re visible. You’re doing “everything right.”
But you’re still not the one they pick.
This is where that changes.
so why aren't they choosing you?
You’re watching it happen again. Another opportunity.
Another room you should be in. Another woman being chosen…
You know it's not because you are not good enough.
She’s just clearer. More defined. More obvious.
That’s the bit that stings.
Because deep down… you know it’s not your capability.
It’s how you’re being seen.
It’s not your ability. It’s not your experience. It’s not that you need to “do more.”
It’s definitely not that you’re not good enough.
Your brilliance isn’t landing
Your edge isn’t articulated properly
Your presence isn’t positioned to be chosen
It’s about understanding that what makes you powerful isn’t being seen, understood or remembered and paid your worth.
stop being overlooked.
become the obvious choice...
There is a version of you...
Who doesn’t get overlooked
Who doesn’t have to prove herself
Who doesn’t wonder if she’s “doing enough”
She walks into rooms and gets picked.
Photo credit: Vicki Head
what will shift for you.
BEFORE:
You’re second-guessing how and where you show up - sometimes to the point of not showing up at all
You’re tweaking content hoping it lands
Your marketing feels like a chore
You’re watching others get picked and thinking “what the hell am I missing?”
Too busy watching what your "competition" is doing
AFTER:
You know exactly what makes you different - from a marketing and operational strategy perspective
You communicate it without overthinking
Where to show up - which rooms and spaces you need to be in
You remember who the f*** you are - stepping up as a Category of One, Next Level Woman
becoming the obvious choice.
Discover Your Real X Appeal is a 4-week activation to magnetise your marketing and break the "Found Barrier" so you get paid your worth as a Next Level Woman.
Week 1 - Identity before strategy
Who you are before the market gets a say. Here we embody that Next Level Woman energy and you become the next level woman you know you are.
Week 2 - Where do you actually win?
Not where you think you should win.
Where you actually get chosen… and how to make that sharper, clearer, undeniable.
Week 3 The magic you've been overlooking
Your intangibles are your X Appeal... but you may not have clocked this yet!
Week 4 Make being chosen feel inevitable
This is where it clicks. Your X Appeal becomes language, positioning, presence, your content, your offers - how you present what you do to the world, where you start showing up.
You stop hoping to be picked… and start expecting it.
you are not here to blend in.
Photo credit: Vicki Head
Discover Your Real X Appeal is perfect for you if....
You’re already in motion… but not being chosen at your level
You’re tired of watching less capable people get the opportunities
You know you’ve got something… but you can’t quite articulate it
You’re done being “one of many”
You're not here to blend in. You're here to be remembered. And get booked.
If you felt something reading this… that’s your answer. Not logic. Not overthinking. That pull.
6 core modules
MODULE 1: Find Your Fire & Find Your Voice
Tuesday 9th September 2025 - 7.30pm
Get clear on your why, define your core messaging, and learn how to share it with confidence and clarity. This module also includes working on your self-limiting beliefs and building confidence through positive reframes and mindset.
Guest Expert: Denise Lester of Heath & Mind Co
MODULE 2: Make It Personal
Tuesday 16th September 2025 - 7.30pm
Make your brand more you: define your visuals, colours, tone, and vibe so your brand truly reflects you. We will on your Canva Brand Kit: colours, fonts and elements, and also your persona and ideal client avatars in ChatGPT.
MODULE 3: Marketing Essentials
Tuesday 23rd September 2025 - 7.30pm
From getting set up to staying consistent - the basics you actually need to know for marketing your brand. Where to show up, how to show up and how to follow up, and some tricks of the trade. We will also take a peek into the world of automation: websites, funnels and CRMs.
MODULE 4: Spice Up Your Socials
Tuesday 30th September 2025 - 7.30pm
Create standout content with strategy, purpose, and personality – no more winging it. We will learn how to create content on-the-go, as well as more polished strategic content.
MODULE 5: Networking & PR
Wednesday 9th October 2025 - 7.30pm
Learn how to confidently connect, collaborate, and get noticed (without feeling icky AF).
Guest Expert: Laura Perkes of PR with Perkes
MODULE 6: Style & Branding Shoot Strategy
Tuesday 14th October at 7.30pm
Prep for a pro-level shoot that captures the real you, with style tips, brand shoot hacks, prop guidance, and posing tips. (You can upgrade for a pop-up shoot with our brand photographer, Vicki Head for an additional fee).
Guest Expert: Vicki Head of Vicki Head Photography